TL;DR
AB-210 is Microsoft's Associate-level, currently-beta exam for the Dynamics 365 Sales AI Consultant Associate credential. It tests configuring Dynamics 365 Sales for AI, then operating four purpose-built agents — Sales Qualification, Sales Research, Sales Opportunity, and Sales Close — across five weighted domains, passing at 700/1000. It replaces nothing; it is a new credential that sits alongside AB-410 and AB-620.
Wait — Is AB-210 the New MB-210?
No.If you searched for AB-210 because you remember MB-210 (Microsoft Dynamics 365 Sales Functional Consultant Associate) and assumed AB-210 is its renamed successor, that assumption is common enough that it shows up as an unanswered question on Microsoft Q&A — and the accepted answer there points candidates toward Microsoft's Dynamics 365 Customer Experience Analyst Associate credential, not AB-210.
AB-210 is a distinct, newer exam. Where MB-210 tested general Dynamics 365 Sales functional-consultant skills — configuring entities, business rules, and the sales process end to end — AB-210 assumes you already know how to run Dynamics 365 Sales and narrows in on one thing: configuring and operating the AI and agent layer Microsoft has since built on top of it. That means Copilot features, predictive scoring, conversational intelligence, and four purpose-built agents that did not exist when MB-210 was current.
It belongs to Microsoft's newer "AB" exam series, which groups AI-focused business-application credentials — AB-210 for Sales specifically, AB-410 for building intelligent apps more broadly across Power Platform, and AB-620 for building custom Copilot Studio agents rather than operating Microsoft's pre-built ones.
What AB-210 Actually Tests
Passing AB-210 earns the Microsoft Certified: Dynamics 365 Sales AI Consultant Associatecredential. Microsoft's official audience profile describes the role as designing and configuring AI-enhanced sales solutions using Dynamics 365 Sales, Copilot in Dynamics 365 Sales, and agent capabilities, translating business requirements into seller workflows with conversational intelligence, predictive insights, guided automation, and secure data access — working closely with sales, operations, and IT stakeholders to keep those solutions aligned with revenue goals and process optimization.
In practice, that means the exam expects you to move fluidly between four kinds of work: configuring Dynamics 365 Sales itself, deploying and monitoring the agents Microsoft has layered on top of it, implementing collaboration features sellers rely on day to day, and tailoring the AI-powered intelligence features that make the whole system worth adopting in the first place.
| Detail | Information |
|---|---|
| Exam code | AB-210 |
| Full exam name | Accelerating Sales Pipelines with AI in Dynamics 365 |
| Credential earned | Microsoft Certified: Dynamics 365 Sales AI Consultant Associate |
| Level | Associate (Intermediate technical level) |
| Role focus | Business Analyst, Functional Consultant |
| Passing score | 700 / 1000 |
| Exam status (checked 2026-09-07) | Beta — scores are delayed while Microsoft evaluates question quality; free Practice Assessment not yet available |
| Prerequisites | None enforced; intermediate Power Platform configuration training highly recommended |
Microsoft's AB-210 exam page does not yet publish an exact duration, question count, or price for the beta version — normal for a beta exam. MSCertQuiz's AB-210 certification pagelists $165 USD and roughly 120 minutes, consistent with Microsoft's published policy for Associate-level role-based exams; confirm the final figure on the official page before booking.
The Four Agents AB-210 Expects You to Operate
This is the content MB-210 never tested, and it is where AB-210 spends most of its weight (Domains 3 and 4 together are 40-55% of the exam). Microsoft's skills-measured document names four distinct agents, and a large share of AB-210 questions come down to knowing which one applies to a given moment in the lead-to-cash process.
| Agent | Operates on | What it does |
|---|---|---|
| Sales Qualification Agent | Leads, pre-opportunity | Research-only vs. Research and engage mode; decides which inbound leads are worth a seller's time |
| Sales Research Agent | Open opportunities | Compiles account and buying-committee intelligence into a research canvas |
| Sales Opportunity Agent | Pipeline coordination | Helps coordinate opportunity management alongside the pipeline view |
| Sales Close Agent | Late-stage deals | Drives closing tasks, drafts follow-ups, and requires seller collaboration settings |
The single most-tested distinction inside this group is the Sales Qualification Agent's two modes: Research-only, where it surfaces findings for a seller to act on, versus Research and engage, where it contacts qualified leads directly. Expect scenario questions that describe a business requirement and ask you to pick the mode, not just the agent.
AB-210 Domains in Full
Domain 1: Configure Dynamics 365 Sales core features for AI
15-20%- • Evaluate prerequisites for deploying Sales, then configure mailboxes for server-side sync
- • Set up and configure business process flows that govern stage progression
- • Configure the timeline, and import/export options for existing seller data
- • Examine the Sales security model and Microsoft 365 integrations (Teams, SharePoint, Outlook, OneDrive)
- • Create and manage the product catalog: product families, and price lists across currencies
Domain 2: Optimize AI-driven sales
20-25%- • Design an AI-first sales strategy: augment seller workflows with Copilot and agents, design the sales data model in Dataverse
- • Evaluate reporting and visualization options, and differentiate features across Sales plans
- • Configure prerequisites for deploying agents, including capacity, billing, and credits
- • Configure the Sales accelerator, work assignment and distribution, and conversational intelligence
- • Configure predictive scoring, relationship intelligence, Copilot record summarization, forecasts, and goal metrics
Domain 3: Qualify and prioritize leads by using AI
15-20%- • Configure the lead and opportunity experience, and fine-tune the predictive scoring model
- • Evaluate use cases for Research-only mode vs. Research and engage mode on the Sales Qualification Agent
- • Configure the Sales Qualification Agent for your qualification criteria
- • Interpret the actions the agent takes on a lead, and monitor its ongoing decisions
Domain 4: Develop deals by using intelligent opportunity research
25-30%- • Coordinate opportunity management with the Sales Close Agent; add Opportunity Products and configure pricing
- • Configure the opportunity pipeline view, and set up the Sales Opportunity Agent
- • Set up and configure the Sales Close Agent; interpret its actions, monitor it, and collaborate with it
- • Evaluate use cases for the Sales Research Agent, configure it, and analyze performance via the research canvas
Domain 5: Extend and enhance Sales
10-15%- • Deploy and configure the Sales mobile app, set up Teams calling, and configure an SMS channel
- • Create Power Automate flows to extend seller workflows
- • Embed Power Apps components and controls, and embed Power BI reports for pipeline visibility
Suggested Study-Hour Allocation
A 23-hour baseline weighted to each domain's exam share — scale it up or down to your own pace, but keep the proportions:
| Domain | Suggested hours | Exam weight |
|---|---|---|
| Domain 1: Core Sales features for AI | 4 hrs | 15-20% |
| Domain 2: Optimize AI-driven sales | 5 hrs | 20-25% |
| Domain 3: Qualify & prioritize leads with AI | 4 hrs | 15-20% |
| Domain 4: Develop deals via opportunity research | 7 hrs | 25-30% |
| Domain 5: Extend & enhance Sales | 3 hrs | 10-15% |
If you already administer Dynamics 365 Sales, cut Domain 1 hours in half and redirect them to Domain 4 — the opportunity-research agents are the newest material and the heaviest domain.
Common Pitfalls
Treating this as an MB-210 refresh
Studying old Functional Consultant material gets you the Domain 1 core-configuration content, but skips the agent-operation content that makes up nearly half the exam.
Confusing the four agents by name alone
Sales Research Agent and Sales Opportunity Agent both touch open opportunities but do different jobs — research versus pipeline coordination. Read scenario questions for what the agent is actually asked to produce, not just which stage it appears in.
Skipping the Power Platform prerequisite knowledge
Embedding Power Apps components, building Power Automate flows, and the Dataverse sales data model in Domain 2 assume functional Power Platform knowledge Microsoft lists as a prerequisite, not exam content it re-teaches from zero.
Assuming beta-exam pricing and duration are locked in
Because AB-210 has not reached general availability, Microsoft has not published a final price or duration on its own exam page. Whatever figure you see today (including on this site) can shift once the exam exits beta — always cross-check the official exam page before scheduling.
Frequently Asked Questions
Is AB-210 the same as the retired MB-210 exam?
No. MB-210 was retired and Microsoft points candidates asking about a replacement toward its Dynamics 365 Customer Experience Analyst Associate credential, not AB-210. AB-210 is a distinct, newer exam scoped to the AI and agent layer of Dynamics 365 Sales.
What is the passing score for AB-210?
Microsoft's official AB-210 exam page states 700 out of 1000, checked 2026-09-07.
Is AB-210 currently a beta exam?
Yes, as of 2026-09-07. Beta status means scores are delayed while Microsoft evaluates question quality, and the free Practice Assessment is not yet available.
What are the prerequisites for AB-210?
None are enforced, but Microsoft highly recommends intermediate-level Power Platform configuration training, plus functional knowledge of sales processes, model-driven apps, and Power Automate cloud flows.
How is AB-210 different from AB-410 and AB-620?
AB-210 is scoped to Dynamics 365 Sales and its four pre-built agents. AB-410 covers building AI-powered apps more broadly across Power Platform. AB-620 covers building custom agents in Copilot Studio, rather than operating Microsoft's pre-built Sales agents.
How many domains does AB-210 cover?
Five, weighted from 10-15% up to 25-30% — see the domain breakdown above for the full list and sub-skills.
How long should I study for AB-210?
Roughly 2-3 weeks if you already administer Dynamics 365 Sales day-to-day and mainly need to learn the four agents; 4-5 weeks if you are newer to Dynamics 365 Sales administration.
MSCertQuiz sells practice-exam access for AB-210 and other Microsoft certifications; this study guide is written by the same team that builds those question banks, sourced directly from Microsoft's official AB-210 skills-measured document (checked 2026-09-07) and Dynamics 365 Sales documentation.
Continue Your Prep
Glossary, agent decision table, and a printable exam-week reference.
12 scenario questions across all 5 domains, with full rationale.
Building Intelligent Applications — the broader Power Platform AI credential.
AI Agent Builder Associate — for building custom Copilot Studio agents.
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